Air China: Showcasing China To The World

As China’s flag carrier, the sole airline partner for the Beijing 2008 Olympic Games and, now, a member of Star Alliance, the world’s leading alliance, Air China is entering a period of unprecedented opportunity operating from its Beijing hub.
Air China was listed, through an IPO, on the Hong Kong and London Stock Exchanges on December 15, 2004 and on the Shanghai Stock Exchange on August 18, 2006 Air China has a record to be proud of. It has successfully listed on the Hong Kong, London and Shanghai Stock exchanges and is the proud carrier of the majority of VIP flights for Chinese and foreign dignitaries, including many country leaders.
As at 30 June, 2007 Air China operated a fleet of 212 Airbus and Boeing aircraft, across 271 routes within 26 countries and regions. It operates, via its Beijing hub, 75 international, 6 regional and 190 domestic routes connecting passengers to 77 domestic and 40 international and regional destinations.
Air China has established partnerships with 20 airlines. It also the first Frequent Flyer Program in China, Phoenix Miles,” with the largest number of active members. Air China operates around a “4C” philosophy: credibility, convenience, comfort and choice. Air China has launched “Forbidden Pavilion” First Class and “Capital Pavilion” Business Class lie flat seats and a “whole journey valued service” experience for its long haul international flights.
Air China is the leading and most profitable airline in Mainland China, with a brand asset value of RMB 23.5 billion, ranking it No 1 domestic airline and in the Top 500 enterprises with the highest brand value in Mainland China, as evaluated in 2007 by “World Brand Lab”, the international authority on brand research. Air China was identified as one of China’s top 10 world brands by the Financial Times of UK and McKinsey & Company. In addition, Air China gained the “Golden Hawk Cup”, the highest honor in aviation safety by the CAAC and received the honor of being voted, for three consecutive years, the airline with the most “Customer Satisfied Honor” in the CAAC’s annual passenger survey.
In December, 2007 Air China took the historic step of joining Star Alliance, the world’s largest airline alliance. Air China expects joining the alliance will bring enormous benefits to its customers and offer new opportunities for the airline to further grow and expand its network, customer benefits and profitability. Air China is proud to be a member of Star Alliance. It recognizes that by doing so it brings honor to China as a nation, to the government of China and to the airline itself.

For Star Alliance      For Air China

China’s civil aviation market is one of the fastest growing in the world, and has enormous potential. Star Alliance will be able to expand both its China domestic network and its Asian network by working together with Air China.
Air China will be able to extend its route network globally by joining Star Alliance. Air China and Star Alliance will complement each other in route network and resources. The traveling public will enjoy greater convenience while participating airlines will save on operating costs and improve their efficiency.
Joining Star Alliance will enable Air China to optimize its route network and accelerate the development of Beijing Hub. It will be able to rationalize operations on routes served by more than one airline participating in Star Alliance. It will make it possible to improve Air China’s global network through flight connections with Star Alliance partners through the Beijing Hub. And will make it easier for passengers to transfer flights.
Joining the Alliance will also make it possible for Air China to use the advanced marketing resources of its Star Alliance partners, which will help to reduce cost of sales and improve profitability.

TOP